You're probably getting about 50% of the potential of your email list when it comes to donors and action-takers. Maybe more. Maybe a lot less. The answers lie in the following:
Strengthening copy. Structure and framing. Ending sign-off headaches. Images, tests and subject lines. Email frequency.
Shortcuts and creative techniques. Getting the most out of AI assistance. Sharing for growth. Welcome journeys, action-takers to donors and reactivation.
You are busy. You cannot add anything involving time and effort unless it will concretely increase donations, actions taken, and retention.
You likely have some quick wins waiting. Let's start there.
Scott Argo has fifteen years of experience leading digital teams at Greenpeace UK, 38 Degrees, 350.org and more. Learn more on LinkedIn.
He is passionate about email for deepening relationships with your supporters, raising money and building power.
Let's talk about what's needs a boost in your email programme. From cash giving to regular giving, increasing repeat actions and supporter retention.
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